We made the list for AFR Most Innovative Companies list 2021 🎉
We're proud of our partnership with MotoDNA Digital Academy.
With motorcycle sales growing across the world by 20 percent last year despite the pandemic, this innovation is designed to reduce the 285,000 motorcycle fatalities worldwide (23 percent of all road fatalities) plus the many more riders seriously injured each year in accidents.
Using a GoPro on a rider’s bike, motoDNA is a data-driven, digital motorcycle academy that enables riders to improve skills with their own online coach.
Developed with motoDNA sister company, Riders Academy at Sydney Motorsport Park’s innovation precinct, in partnership with Yamaha Motor Co and SixPivot, the technology uses action camera sensors to measure riders’ behaviour. motoDNA algorithms grade the riders’ skill level compared to thousands of other riders then advise the rider how to improve their riding and level up their skills to stay safe.
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