In an era where online abuse and cyberbullying have become pervasive issues, SixPivot helped Founder, Shane Britten bring to life a groundbreaking idea. SocialProtect, an AI-powered platform is transforming online safety by automatically detecting and removing harmful content from social media in real-time.
A growing challenge
The digital age brought unprecedented connectivity, but it’s also given rise to new forms of harassment and abuse.
Research has shown that celebrities and public figures are disproportionately targeted for online abuse, with some studies suggesting that up to 80% of public figures have experienced some form of online harassment. A survey by the Cyberbullying Research Center found that about 37% of young people between the ages of 12 and 17 have been bullied online.
Traditional moderation methods often fall short, leaving users exposed to harmful content for extended periods.
Experts in emerging technology
SixPivot embarked on the development of SocialProtect through their JumpSpiders innovation centre. Reinforcing its ongoing commitment to creating solutions that are both technologically advanced and socially responsible.
Key features of SocialProtect include:
Real-time content analysis and removal
AI-powered understanding of context and intent
Recognises more than 100 languages
Multi-platform integration (Meta, X, TikTok, Discord)
User privacy protection
AI-driven Education Hub for online safety guidance
“We created SocialProtect to ensure all social media users can protect themselves and their followers from abusive comments and have on-demand access to our education resources. SocialProtect keeps full control in the hands of social media account owners – there is no need to share your passwords or credentials with it, it can’t post as you or read your DMs, it just keeps you free from abuse.”
Shane Britten, Founder, SocialProtect
The development process
SixPivot worked closely with the SocialProtect team to understand the specific challenges of combating online abuse The development process involved integrating advanced machine learning models for context-aware content analysis, building a system capable of adapting to new forms of abusive language, implementing robust security measures to protect user privacy, creating an Education Hub powered by OpenAI on Azure, and designing a scalable architecture on AWS for performance and reliability.
Positive impact on Australia's sports stars
The impact of SocialProtect has been significant and immediate:
In a trial with seven National Rugby League clubs, over 4,000 harmful comments were deleted in just three weeks
On average, 517 comments are deleted per user per week
One user experienced 917 deletions in a single day
An Indigenous player who was receiving over 60 racial comments per day found relief through the platform
Lasting change
SocialProtect represents a significant leap forward in the fight against online abuse. By harnessing the power of AI and cloud computing, SixPivot has helped create an application that addresses a critical societal issue and harnesses the power of emerging technology to create positive change.
The success of SocialProtect underscores SixPivot's unique value proposition in the tech industry. Their ability to blend technical acumen with social responsibility, coupled with their innovative JumpSpiders program and now 6X Ventures, positions them as a leader in developing solutions that are both cutting-edge and deeply impactful.
As online interactions continue to shape our daily lives, platforms like SocialProtect will play an increasingly crucial role in ensuring a safer, more inclusive digital world for all.
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